Leveraging Behavioral Insights: New Directions in Breastfeeding Intervention

For many mothers-to-be, the decision whether and for how long to breastfeed looms large. In truth there are benefits, costs, and trade-offs to both breast- and formula-feeding. The problem is that most mothers in the United States┬ádo not end up breastfeeding exclusively, despite strong intentions: over three quarters of mothers want to exclusively breastfeed when […]