What We’ve Been Up To (2009-2010)

Welcome to VELOCITY | The Official NYU Music Business Blog. We are excited to be expanding our online presence and featuring up-to-date news and information on program events and alumni. We realize that this first post is VOLUMINOUSLY long: future posts will be short and frequent. Here’s what we’ve been up to while we’ve been away:

2009 and 2010 Commencements held at Yankee Stadium

In 2008, the original Yankee Stadium closed its doors after 85 years of glory. The following spring, the first game was played in the new Yankee Stadium, inspired by, and built across the street from its predecessor. That May, New York University held its 2009 graduation events at the new ballpark for the first time, with Secretary of State Hillary Clinton giving the commencement speech. We were pleased to have such wonderful weather and proud to be a part of the first graduation ceremonies held in the new Yankee Stadium.

(MUSB Class of 2009 graduates outside of Radio City Music Hall)

NYU’s commencement this year was a bit rainy but we were happy to be up at the home of the Bronx Bombers once again, and actor Alec Baldwin gave a great speech. Luckily everyone was able to stay mostly dry despite the drizzle. Once again we were happy to be back uptown at Radio City Music Hall for Steinhardt’s ceremonies. Congratulations to the Undergraduate and Graduate Class of 2010.

(MUBG Class of 2010 graduates outside of Radio City Music Hall)

(Prof. Catherine Moore with MUBG Class of 2010 graduates outside Yankee Stadium; Photo by Joyce Lin)


Three of this year’s graduates earned Steinhardt awards for outstanding contributions to the NYU community:

Ida Bodman Award – Dana John

Richard Hirsch Memorial Award for Students in the Arts – Kristina Frost

GSO Star Award – Kathryn Sano


CEOs in the Arts Speakers Series

(Prof. Catherine Radbill, Kevin Liles, Prof. Shirley Washington, Ed Lover, and Prof. Catherine Moore)

CEOs in the Arts Series presents leading arts executives twice yearly in an interview format. These conversations explore the strategies, challenges, and goals of some of the city’s most important arts business leaders and the companies they run. On Friday, November 6, 2009, Steinhardt’s Council on Arts Management welcomed Kevin Liles and Ed Lover to the Rosenthal Pavilion at the NYU Kimmel Center for University Life.

Kevin Liles is the CEO and Founder of KWL Enterprises and has 20 years of experience in the music industry at the major label level. In 1993 Liles became the Mid-Atlantic Marketing Manager at Def Jam, and by 1998 accepted the position of President of the Def Jam Music Group. Following the merger that created the Island/Def Jam Music Group in 2002, Liles added the title of Executive V.P. of Island Def Jam Music Group to his resume. In 2004 he joined Warner Music Group as Executive V.P. and was part of the senior executive team when the company went public in 2005, and oversaw the expansion of the traditional record company role in artist’s career. 

Ed Lover is synonymous with New York City radio. Ed was a part of the infamous Ed Lower and Doctor Dre Morning Show, and has been a fixture in hip-hop for the last 20 years. Having done it all from TV to film to books, he is truly a renaissance man. Ed was the first voice heard on Power 105.1 when the station flipped the switch in 2002, and moved to afternoons in 2005. Currently, he holds down mornings on The Ed Lover Show.

More photos from the event can be viewed here.


NYU hosts the 2009 New Music Seminar

(NMS Co-Executive Director & Producer Dave Lory, Prof. Catherine Moore, and NMS Founder & Executive Director Tom Silverman in front of the Gibson Tour Bus at NMS 2009)

In July 2009, NYU Steinhardt and the Music Business program hosted the New Music Seminar. Held at the NYU Kimmel Center for University Life, the annual conference aims to create a music business in which talent can rise to its highest potential based solely on its merit, without regard to its financial resources or connections. The event focuses on emerging business models and innovation, and works to teach artists and their representatives better, affordable and faster ways to achieve success, so that they may also create a new economic model that better rewards both artists, their investors and those in artist services. The conference was a great success and we were proud to see many of our alumni and students in attendance. This year’s New York City summer conference was held at Webster Hall and was a sold-out success. Check out the New Music Seminar online here.

Visiting Scholar Dr. Guy Morrow

The Music Business Program is proud to welcome our very first visiting scholar, Dr. Guy Morrow. Based at Macquarie University in Sydney, Australia, Dr. Morrow is a lecturer on topics such as music business, arts management, rhythm, and music theory. His PhD concerned artist management practices in the Australian popular music industry and his current research concerns such practices in the global economy, positing the argument that while the artist managers’ role is increasingly central, their attempts to work globally are hampered by a lack of consistency in relation to best practice and conduct across different territories.

During a February 2010 talk at NYU, Dr. Morrow spoke about “artist management in the global economy”. In his discussion, he covered topics such as how managers navigate the international regulatory and deal with different sets of “rules”, how managers can cover several territories without having a local co-manager, differences in managing and decision-making when artists have success and revenue potential in multiple international markets. He also commented on his research projects about artist management and the music industry in China, and the characteristics of the Australian music scene.

We are truly excited to have Dr. Morrow with us and look forward to collaborating and hearing more about his interesting research projects in the future.

NYU Music Video Games Research Project launches

The NYU Music Video Games Research Project launched in February 2009. Led by Professor Sam Howard-Spink and Blair Gerold (UG ‘10), the initiative explores the commercial and cultural convergence of music and video games. On May 20th the group held an event marking the announcement of new Music Business Graduate classes and suggested sequences for students interested in music and audio for video games and other interactive media. Keep an eye out for the Music Video Games Research Project as there are sure to be more awesome events and gaming opportunities in the future.

Check out the NYU-MVGRP blog here. http://nyumusicgames.blogspot.com/


JD Souther named Artist-in-Residence

(Prof. Catherine Radbill, JD Souther, and CMJ Founder & Executive Director Joanne Abbot Green)

JD Souther, one of the principal architects of the Southern California country-rock sound and the pen behind numerous hits by the Eagles and others, was the Artist-in-Residence at the NYU Steinhardt Music Business Program April 12-14, 2010. The residency was supported by the Aronson Family Speakers Fund and the CMJ Music Marathon and Film Festival.

Known for his extraordinary song crafting abilities, Souther co-wrote some of the Eagles’ most beloved hits including “Best of My Love,”  “Heartache Tonight,” “New Kid In Town,” and “Victim of Love.” His collaboration with the band continues through the Eagles’ 2007 release Long Road Out of Eden. Artists including George Strait, The Dixie Chicks, Glen Campbell, and Michael Buble have recorded his songs.

Souther received the prestigious ASCAP Golden Note Award in October 2009. The honor is reserved for songwriters, composers and artists who have achieved extraordinary career milestones. Past recipients include Reba McEntire, Garth Brooks, Sean “Diddy” Combs, Alan Jackson, Jimmy Jam & Terry Lewis, Quincy Jones, Stevie Wonder, André Previn and Tom Petty among others.

During his three-day residency, Mr. Souther worked with Music Business majors, as well as many other NYU musicians. MUSB junior and songwriter. Stephanie Wells got an opportunity to have lunch with Mr. Souther and present to him her recently completed, debut EP Maybe It’s The Music. “He was really cool,” said Steph. “A lot of the advice that he gave me was to really put myself out there lyrically and really focused on the parts in which I am most conversational. The biggest thing he told me is to trust what you have to say as a writer and to say things naturally and organically. That’s something that I will never forget.”


First MUSB students study abroad in Buenos Aires

(Morgan McGrath and Mike Greene at Plaza San Martin in Buenos Aires, Argentina)

This spring semester 2010, two undergraduate students studied abroad in Buenos Aires, Argentina, marking the Music Business program’s first representatives in the city. February through June, juniors Morgan McGrath and Mike Greene lived with an Argentine host family and attended classes at the NYU in Buenos Aires academic center in the neighborhood of Palermo. There, the two immersed themselves in the Spanish language and Argentine culture, studying everything from the national history and literature to popular culture and music.


MUBG student’s band releases iPhone app

Shinobi Ninja, the Brooklyn-based p
unk-funk-rap-hip-hop group featuring MUBG student Dave Machinist, recently released their very own iPhone app, Shinobi Ninja Attacks! Bundled with their new EP, the app is a side-scrolling, Teenage Mutant Ninja Turtles-inspired beat ‘em up game lets you play as favorite Shinobi Ninja member. Players roll through the streets of Brooklyn on their way to rock the mythical Club Babylon, and taking out evil hipsters, Jersey jerks, and angry subway riders that get in the way with drumsticks and guitars.

Perhaps the coolest feature of Shinobi Ninja Attacks! is that the game rewards fans for playing. As you reach higher levels, there are two free music videos can be unlocked. The app also uses smartphone GPS capability to locate real world concertgoers and delivers to them more free music and promotions over the air.

Check out a trailer for the app on YouTube here, and the app can be downloaded at http://www.shinobininja.com

Alumni mentions in Billboard

Two of our Music Business alumni are in the 2009 Billboard “30 Under 30” top young executives list. Congratulations to Evan Lipschutz (undergrad ’02) and Seth Faber (undergrad ’04). Both alums remain actively connected to us: Seth was a panelist for the NYU MEISA Northeast Regional Conference (hosted at NYU) in November 2008, and Evan spoke recently in the Production and A&R class.

Seth Faber :: Director of marketing and artist development, Primary Wave Music Publishing

Internships at RCA Victor and Arista Records, an assistant’s job at Octone Records and 18 months as an artist development manager at Island Def Jam all led to Seth Faber, 27, to his current spot at Primary Wave Music Publishing. Since joining the company 18 months ago, Faber struck “a landmark licensing deal with [the digital transaction firm] GTECH, which enabled Aerosmith to be the first band to have its own multiplatform lottery campaign,” according to Primary Wave chief marketing officer Adam Lowenberg.

Evan Lipschutz :: Senior Director of A&R, Mercury Records

Hailing from Tampa, Fla., “a test market for food chains,” Evan Lipschutz, 29, feels like he comes from “a good breeding ground. I think like a basic American.” And he applies that viewpoint working with acts like Parachute, the Killers, Fall Out Boy, Duffy, Portishead and the up-and-coming Utah band Neon Trees. Mercury Records chief David Massey hired him at Sony Music International (later Daylight/Epic) as he was about to graduate from New York University’s Music Business Program.

Another alumnus, Bret Sjerven (UG ’04), made the list in 2007. For this and other news from our web newsletter archives, click here.


Several of our undergraduate and graduate alumni have been featured recently in the “Executive Turntable” section of Billboard, a weekly section that highlights job promotions around the industry.

Dileepan Ganesan (UG ’03) was promoted to senior income tracker at Cherry Lane Music Publishing from income tracker.  (June 20, 2009)

Charlie Davis (G ’08) was named director of sales by CD/vinyl manufacturer Sound Performance USA. He was the administrative coordinator for publishing at Downtown Records.  (August 1, 2009)

Jason Walker (G ’08) was promoted to director of royalties by licensing consulting company Rightsflow from manager of systems. (October 24, 2009)

Maureen Lloren (UG ’06) was named head of publishing at Glassnote Entertainment group after being the A&R coordinator at Denise Rich Songs/785 Publishing.  (December 12, 2009)

Fred Beteille (UG ’04) was appointed senior director of strategic technology at the Harry Fox Agency after a stint as director of business affairs and licensing technology. (June 19, 2010)

Facebook group created for MUSB and MUBG alums

(Music Business Program softball team, the Rock ‘n Ballers)

For all undergraduate and graduate alumni of the NYU Music Business Program a Facebook group has been set up. You may join here. (If this doesn’t work for you, simply search “NYU Music Business Alum” and the group should appear.) It was set up by Sam Gomez (UG ’99) and Professor Shirley Washington is an administrator. Please join as we are trying to make it an additional way to communicate with you and YOU with us! Let us know what you are doing, where you are, any job opportunities, events you are involved in, marriages, new babies, etc.

You will have to be approved and the request will most likely come to Professor Washington. It would be helpful to her if you could put your degree, B.M. or M.A., and year of graduation somewhere in the request. We already have 216 members so let’s keep it growing.